Penn Mutual Collegiate Rugby Championship (CRC)
I was asked by the creative director of Penn Mutual to design a billboard for the Collegiate Rugby Championship in 2015, after Penn Mutual signed a three-year sponsorship with them. I designed several versions of the billboard, which were then handed down to the marketing committee up to the CEO of our company.
The final billboard design was inspired by the Russian Constructivist movement; since rugby is so energetic, rough, and intense, the design became dynamic with bright and bold colors to authentically represent the sport. Later, the billboard design translated to web and stadium graphics.